BLUEPRNT DIGITAL TRANSFORMATION APPROACH
5 Pillars of Digital Transformation
BLUEPRNT first helps codify the Customer Experience (CX) across every touchpoint, before aligning the technology needed to support. Next we leverage, enrich, & enable first, second, & third-party data to provide topical, personalized experiences. Last we ensure that your processes & people are optimized for digital transformation.
THE ENGAGEMENT PROCESS
The Proven BLUEPRNT Process: Understand, Assess, & Define
Our consultants initially Understand your entire business from Digital Transformation workshops to speaking to your employees and customers to reviewing your business from end-to-end. Next BLUEPRNT Assesses your current state reviewing key data, metrics, and reports, performing audits of your channels, customer touchpoints, and digital efforts, and researching your market & competitors for opportunities. Lastly, our teams Define a blueprint strategy across your entire footprint for a seamless, personalized experience that activates, engages, and converts customers.
DIGITAL COMMERCE TRANSFORMATION & IMPLEMENTATION
The process to achieve business outcomes & maximum ROI
BLUPRNT follows a proven Digital Commerce transformation implementation process that ensures you stay on time and budget, launch with expected features and functionality, and most importantly, are able to driven business outcomes and attain KPIs. This begins with the Strategy phase and creation of a Digital Commerce Blueprint that codifies the entire experience. Next our teams execute on the strategic vision levering the blueprint for User Stories, UX prototyping, Analytics tagging, and development of the website. While website development commences, BLUEPRNT consultants assess your team and create a run and operate model, so that your team can hit the ground running post launch. After launching, our teams can continue to engage, run multivariate tests, and review data and metrics, such as customer adoption, engagement, and conversion to develop actionable insights on how to optimize and augment your roadmap.
CUSTOMER EXPERIENCE ENABLEMENT MAPPING
Unique storyboarding style approach that drives results and a blueprint to success
BLUEPRNT first helps codify the Customer Experience (CX) across every touchpoint, before aligning the technology needed to support. Next we leverage, enrich, & enable first, second, & third-party data to provide topical, personalized experiences. Last we develop measure models for every interaction to ensure the efficacy of your customer experience and digital transformation initiatives.
DISCOVERY WORKSHOPS
Immersive, collaborative sessions to innovate & transform your business
BLUEPRNT consultants conduct immersive Discovery sessions, both remote and onsite, to understand every aspect of your business across areas such as Digital, Sales, Marketing, Operations, Products and Inventory, Warehousing and Fulfillment, Merchandising and Promotions, and physical Retail Store footprint.
DIGITAL TRANSFORMATION STRATEGY BLUEPRNT
Comprehensive, executable readouts that provide the BLUEPRNT to the future
The key to success for any Digital Transformation initiative and to improve and optimize your holistic Customer Experience across every touchpoint, is developing a holistic strategy and vision, both for today and the future. BLUEPRNT develops comprehensive, prescriptive readouts that documents not only how the vision aligns to business outcomes and KPIs, but also an execution strategy leveraging your existing systems and nascent technologies.